Bulgari has announced singer-songwriter Dua Lipa as its newest Global Brand Ambassador. Laura Burdese, the brand's deputy CEO, stated, "Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bulgari's values. She is a strong, authentic voice who redefines success and inspires women worldwide."
Lipa expressed her excitement, saying, "It is incredibly special to work alongside an iconic brand like Bulgari. Their pieces always add the perfect finishing touch, transforming a look into a real moment." She joins the house's roster of ambassadors, which includes Anne Hathaway, Lisa of BLACKPINK, Liu Yifei, and Priyanka Chopra Jonas.
The partnership follows Lipa's recent appearances wearing Bulgari jewelry, including at the Berlinale Film Festival in February and for a 2026 Olympics promotional campaign. An influential figure beyond music, Lipa was named to TIME's 100 Most Influential People list in 2024 and has notable fashion credits, including a runway debut for Versace and collaborations with Donatella Versace.